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Branding, Web Design
The Joshuary
Project overview
The Joshuary is an online boutique offering curious goods and wonderful things, including art prints, custom-blended candles, shirts, and more. With a unique, darker aesthetic, the brand’s identity blends mystery and creativity, appealing to those who seek something truly different.
We crafted a comprehensive branding and marketing campaign, aligning everything from product visuals to promo reels for Instagram. The campaign gained impressive exposure, with one reel amassing over 20k views and thousands of new followers joining the community. The Joshuary’s unique style quickly gained recognition, making it a go-to destination for curious minds.
Project results
- The marketing campaign delivered strong results, achieving a 12% conversion rate from visitors to buyers.
- The reels not only garnered views but also saw high levels of engagement, with many rewatches, likes, and shares.
- The boutique’s follower count grew consistently, building a loyal community that continues to engage with the brand long after the campaign.
